It was never meant to be a country album. In fact, the music was never intended to settle into any genre. But country is exactly where Jaron and the Long Road to Love’s debut album, Getting Dressed in the Dark, has found a home.
Jaron and the Long Road to Love is a newcomer to the Nashville scene, but not to the music industry. Jaron Lowenstein made up one half of the 2000s band Evan and Jaron, which paired him with identical twin brother, Evan. The duo is best known for their hits “Crazy for this Girl” and “The Distance.” Jaron has now gone solo, having not reinvented himself, but matured.
“I never set out to create music for one genre,” Lowenstein said. “I just tried to make the music that came out of me. It was up to someone else to label it. Whether it’s pop or country, whatever the genre is, to have success, especially in show business, is tough. People either like you or they don’t; it’s not about being good or bad.”
Lowenstein credits his pop background for helping him land on the country charts, where his album debuted No. 2 on Billboard’s Top Country Albums list. The 36-year-old believes artists such as Taylor Swift, Lady Antebellum and Keith Urban, whose crossover albums are well received in multiple musical genres, helped pave the way for him.
There are also those, who like Lowenstein, started off in the pop world before venturing over to country. These artists include Darius Rucker (formerly of Hootie and the Blowfish), Uncle Kracker and Jessica Simpson.
“I don’t think guys like Darius set out to go country,” he said. “It wasn’t about trying to make a buck, but to find an audience. Our songs may be more appreciated in the country genre.”
“Pray for You,” the first single off the new album, is also a success. The song is a mainstay on country radio after rising to No. 13 on the U.S. charts. Lowenstein, who wrote or co-wrote all 10 songs on Getting Dressed in the Dark, said fans fell for the single after hearing it in person and online.
“It was their reaction why we went with that as the first single,” Lowenstein said. “It was received really well when playing it live, and then I put it online and it just blew up. We knew whatever we thought, it didn’t matter because the audience wanted it.”
Lowenstein revealed his next two singles will be “Beat Back Love” and “That’s Beautiful to Me.” The order of their release, however, will once again be decided upon by fans on the Web. “Beat Back Love” is an up-beat, country-sounding tune, while “That’s Beautiful to Me” is opposite in the respect that it’s a slow love song.
This summer, Jaron and the Long Road to Love is touring the country alongside superstar Toby Keith. It will be great exposure for the country freshman, as Keith’s shows routinely sellout. This lifestyle is something Jaron could get used to — again.
“The fact that I had a run years back and am lucky to have one now is thrilling,” he said. “The ride is great, and I’m having a lot of fun.”
Jaron and the Long Road to Love: Amazon | Facebook | MySpace
It was never meant to be a country album. In fact, the music was never intended to settle into any genre. But country is exactly where Jaron and the Long Road to Love’s debut album, “Getting Dressed in the Dark” has found a home.
Jaron and the Long Road to Love are newcomers to the Nashville scene, but not to the music industry. Jaron Lowenstein made up one half of the 2000s band “Evan and Jaron,” which also featured his identical twin brother, Evan. The duo is best known for their hits “Crazy for this Girl” and “The Distance.” Jaron has gone solo, having not reinvented himself, but matured.
“I never set out to create music for one genre,” Lowenstein said. “I just tried to make the music that came out of me. It was up to someone else to label it. Whether it’s pop or country, whatever the genre is, to have success, especially in show business is tough. People either like you or they don’t; it’s not about being good or bad.”
Lowenstein credits his pop background for helping him land on the country charts, where his album debuted No. 2 on Billboard’s Top Country Albums list. The 36-year-old believes artists such as Taylor Swift, Lady Antebellum and Keith Urban, whose crossover albums are well received in multiple musical genres, helped pave the way for him.
There are also those, who like Lowenstein, started off in the pop world before venturing over to country. These artists include Darius Rucker (formerly of Hootie and the Blowfish), Uncle Kracker and Jessica Simpson.
“I don’t think guys like Darius set out to go country,” said Lowenstein. “It wasn’t about trying to make a buck, but to find an audience. Our songs may be more appreciated in the country genre.”
The first single off the new album, “Pray for You,” has also been a success. The song is a mainstay on country radio after rising to No. 13 on the U.S. charts. Lowenstein, who wrote or co-wrote all 10 songs on the album, said fans fell for the single after hearing it in person and online.
“It was their reaction why we went with that as the first single,” he said. “It was received really well when playing it live, and then I put it online and it just blew up. We knew whatever we thought, it didn’t matter because the audience wanted it.”
Lowenstein revealed his next two singles will be “Beat Back Love” and “That’s Beautiful to Me.” The order of their release, however, will be decided again upon by the fans on the Web. “Beat Back Love” is an up-beat, country-sounding tune, while “That’s Beautiful to Me” is opposite in the respect that it’s a slow love song.
This summer, Jaron and the Long Road to Love is touring the country alongside superstar Toby Keith. It will be great exposure for the newcomer, as Keith’s shows routinely sellout. This lifestyle is something the band could get used to.
“The fact that I had a run years back and am lucky to have one now is thrilling,” he said. “The ride is great, and I’m having a lot of fun.”
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